Reddoor Live cemented its reputation for marquee sponsorship activations for global brands by staging an eye-catching activation at the NBA’s Abu Dhabi Games 2024 event on behalf of official sponsors Aldar.

RDL was tasked by the UAE’s leading real estate business with executing a fan engagement activation at the NBA’s four-day event at the Etihad Arena in Abu Dhabi in early October, and the results were outstanding.

The RDL team created an immersive, audience-centric activation in the NBA District designed to connect the business with international fans, underscoring its commitment to community engagement as well as leveraging major sports properties like the NBA as a vehicle for reaching its target audiences.

The activities, which included vibrant neon lights, live DJ performances, and captivating digital games, drew a crowd of around 3,400 while Reddoor Live collected a substantial number of qualified leads, achieving 2,700 email contacts and facilitating over 1,686 photo sessions across the event.

Visitors engaged with the iconic Larry O’Brien Trophy, took part in competitions, and received custom Aldar-branded giveaways, creating unforgettable fan experiences while amplifying the brand.

The event embodied Aldar’s strategic alignment with top-tier events and leveraged Reddoor Live’s event expertise to deliver bespoke experiences for a diverse set of stakeholders and fans.

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