General54 sets sail with Red Sea GlobalDazzling showcase of local skills and craftsmanship at Red Sea resort, a key part of Vision 2030's tourism focus.
GeneralReddoor Live stages Aldar’s spectacular NBA eventSportstainment slam dunk for Reddoor Live as ALDAR celebrates launch of 2024 NBA tip-off.
General54 expands Aus presence with new partnershipGlobal sports agency deepens commitment to Australian sports, taking on commercial representation for one of NBL's founding clubs.
General54 adds Head of Tourism54 seeks to deliver high-impact tourism strategies for major sporting destinations with the arrival of Daniel Wright as Head of Tourism.
GeneralReflections on a nation’s hope on National DayAs the Parisian sun sets on the Summer Olympics and Paralympics, we approach the 94th National Day and discuss national sporting success.
General54 AND BIGCC UNITE TO DRIVE GROWTH IN BAHRAIN54 and BIGCC are joining forces to charge the development of Bahrain’s golfing ecosystem, following a strategic partnership.
GeneralT&T Golf partners with 54 to elevate Van Lang Empire T&T Golf ClubIn a move set to revolutionize Vietnam's golfing landscape, T&T Golf, a subsidiary of T&T Group, has officially joined forces with 54.
General54 joins forces with Creator Sports Network 54 is joining forces with Creator Sports Network to drive commercial value for rights holders and brands that consume live sports.
GeneralMOB ties boost 54 content provision following latest acquisition54 has strengthened its content creation arm by acquiring award-winning production house, MOB, to supercharge its work on a global scale.
GeneralNew Spain office to lead European growth54 has strengthened its footprint within the European market with the opening of a new office in Sotogrande, Spain.
General54 hires CEO Alshingiti to head up KSA expansion 54 is enhancing its role in Saudi Arabia's sports sector through Almamoun Alshingiti as Chief Executive Officer - Saudi Arabia.
GeneralNew chapter for 54 in Vietnam with Golf Development Solutions merger54 has opened its ninth global location with the establishment of 54 Vietnam which is headquartered in in Ho Chi Minh City.
GeneralPUSHING THE EDGE OF POSSIBILITY IN SPORT: INTRODUCING ‘54’ We are adopting a new brand strategy and identity – transitioning from Performance54 to 54 to represent our passion for innovation.
General54 electrifies crowds with E1 Puerto Banus Grand Prix in Marbella54 brought the spectacle of E1 Puerto Banus Grand Prix to life in Marbella as the electric-powered speedboat format captured imaginations.
GeneralDETAILS and 54 team up to shine light on Vilamoura's golf portfolioDETAILS is teaming up with 54 in a partnership to ensure Dom Pedro Golf Vilamoura remains a standout venue for travellers and golfers.
GeneralFINCA CORTESÍN EXTENDS 54 PARTNERSHIP Finca Cortesín has confirmed a new three-year partnership with leading sports marketing, events, and strategic consultancy firm, 54.
GeneralMore accolades for 54 at the Growing Business AwardsIn recognition of our work, 54 picked up two important industry accolades at the Growing Business Awards 2023.
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