Hospitality, Sports, Leisure (‘DETAILS’) is teaming up with global agency, 54, in a strategic partnership to ensure Dom Pedro Golf Vilamoura  remains a standout venue for global travellers and golfers alike.        

The two-year agreement will see 54 support with operational sustainability strategy, tourism consultancy and  integrated marketing strategy and delivery for DETAILS’ five flagship Vilamoura golf courses –  Old Course, Victoria, Pinhal, Laguna, and Millenium.

Dom  Pedro Golf Vilamoura was recently named Golf Resort of the Year in Portugal  at the 2024 IAGTO Awards, holding off a challenge from several of the  country’s most established golf properties.

The Old Course has been undergoing a significant renovation since DETAILS took management of the group in 2023, while the Victoria  course, which is also currently closed for renovation, has been a regular  host of the Portugal Masters on the DP World Tour. The group will also  include a world-class equestrian facility and sports centre, pending further  redevelopment.        

The holistic 24-month strategy will be developed from 54’s UK HQ and new European office in Spain.

Nuno Sepulveda, co-Chief Executive Officer at DETAILS, said: “The promotion of our stunning range of Vilamoura golf courses will be  in such safe hands with 54 as we aim to create one of Europe’s  leading sports destinations. Since 2023, we have made significant changes –  with sustainability at the core - and we are looking forward to sharing our  world-class facilities with our guests.”          

Ed Edwards, CEO, 54, added: “The Vilamoura suite of venues are an incredible addition to the  portfolio of leading destinations that 54 already work with, and I  am confident our strategic guidance will support their ambitious targets and  elevate their global status within the industry. We are proud to be working  with such an esteemed business and look forward to building on the affection  held by existing customers, and convincing new ones of the venues’ undoubted  quality.”                

Visit dompedrogolf.com for more information about Vilamoura, its outstanding portfolio of golf courses, and wide array of off-course facilities across the destination.