Charley unleashed on Insta
- ClientCharley Hull
- Services RenderedSocial media activation, Audience engagement, Influencer Strategy
England’s Charley Hull is one of the most enigmatic players to adorn the Aramco Team Series – Presented by PIF roster. In a shoot which took just eight hours from ideation to conclusion, MOB’s content team were tasked with creating a compelling Instagram reel to showcase her athletic prowess and unique personality at the stunning New Korea Country Club to mark her appearance in the Aramco Team Series event there.
900k views across all channels
Using Sony FX3’s, the team created a high-energy reel which highlighted Hull as one of the superstars of women’s golf. MOB’s content team curated each shot to highlight both Charley’s skills and her vibrant character. In post-production, bespoke cutting-edge techniques such as animated branded text graphics were leveraged, as were Seoul-inspired artwork and assets, dynamic transitions, and motion-tracking technology. These elements combined to create a visually engaging and dynamic reel which could be shared with her millions of fans globally ahead of her appearance in Korea.
3.5k likes
5k+ engagements
The organic results were superb, garnering over 100k views and 3.5k likes, eliciting widespread acclaim and engagement. Most notably, the reel captured the attention of Charley Hull herself. With a social media following of over 400k, Charley shared the reel with her legion of fans, further amplifying its reach and impact. It’s impressive what can be achieved with minimal timeline, budget and notice when you have the creative wits. Athlete activation and influencer strategy has always been a key strength of 54 and, working alongside MOB, the scope for more quickfire content wins such as this is clear. MOB are globally recognised by brands, athletes, and their management as a production company that delivers high end content, understanding the needs of athletes and more importantly can harness their precious time to the maximum.
