Exclusive residential development, LaFinca, situated in the heart of Madrid has appointed 54 to help elevate its stunning avant-garde clubhouse and 18-hole championship golf course onto the 'must-play' list for global golf travellers.

Situated just 15 minutes from the centre of the Spanish capital, and featuring a portfolio of luxurious residential property, the venue has appointed the global sports and entertainment agency to mastermind its international marketing strategy, to ensure LaFinca becomes not only Madrid's most sought-after membership, but also its premier golf tourism destination.

The agreement will also see 54 develop LaFinca's brand communication strategy, as it cements its place among Europe's top luxury destinations in one of the continent's most accessible, attractive cities.

The agreement also covers market assessments, membership rates strategy and amplifying LaFinca's presence at international trade, tourism and golf events in 2025.

Susana García-Cereceda, President of LaFinca Group, said: "Everything we do at LaFinca is focused on creating the best possible product in the eyes of international travellers and indeed investors. LaFinca golf course is no different. We have a clubhouse and facilities like no other, and the convenience of playing minutes from the centre of the city is incredible.

"We appreciate 54 has a strong record when it comes to giving great golf clubs strategic advice and support, and they understand the international markets we would like to appeal to. We are looking forward to what we can achieve together."

54 already boasts a number of clients on the Iberian Peninsula, including Finca Cortesin, the host venue for the 2023 Solheim Cup, Vilamoura, the luxury resort with some of the Algarve's finest courses, and Comporta Dunas, also in Portugal, and winner of the World's Best Course at the 2024 World Golf Awards.

As well as working across a broad swathe of international projects in sport, the agency is active throughout the value chain for golf destinations through its Consultancy, Data & Insights, Operations, Commercial, Marketing and Events divisions.

Francisco de Lancastre David, 54 Executive Director, Operations, said: "LaFinca Golf has everything a golfer could wish for - convenience, exclusivity and a clubhouse and facilities which have taken design to another level, and we're excited to help tell this story internationally.

"We work with some of the best clubs across the world, and we are confident that a venue so close to one of Europe's most dazzling cities will soon see LaFinca become a favourite among the most seasoned golf travellers.

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